foto

The new DGA space
in the heart of Milan

A historic location on Corso Monforte hosts the DGA exhibition concept.

Inside the large building of the Cicogna Mozzoni counts, on Corso Monforte 23, DGA has inaugurated the first single-brand showroom in Milan, a significant step in the company’s expansion strategy.

A new presence joining the key players in lighting engineering, forming what’s known as the “path of light”.

The location, which today houses the Lucio Fontana Foundation, boasts a significant history. In fact, the great artist known for his cuts chose a room on the ground floor of the building as his studio and worked tirelessly here from 1952.

The art of making light

In the window stands a suggestive suspension that tells of DGA’s multifaceted universe.

Techniques and finishes become the starting point of the graphic and aesthetic presentation of the Showroom, translated into a “mandala” of products.

The composition is an invitation to explore the company’s many offerings.

The light installation, the focal point of the ground floor layout, reveals the extreme care and refinement in the details and, thanks to a great evocative charm, arouses emotions and positive energy.

Foto
Foto
Foto
Foto
Foto
Foto
Foto
Foto

A space that’s “alive”

In the window stands a suggestive suspension that tells of DGA’s multifaceted universe.

Techniques and finishes become the starting point of the graphic and aesthetic presentation of the Showroom, translated into a “mandala” of products.

The composition is an invitation to explore the company’s many offerings. The light installation, the focal point of the ground floor layout, reveals the extreme care and refinement in the details and, thanks to a great evocative charm, arouses emotions and positive energy.

Light and storytelling

Inside the flagship store, light becomes a narrative tool among luminous beams, a materials library and geometric and modular spaces.

Foto
Foto

Ever-changing combinations

A plethora of modular elements allows total compositional freedom to create all-new configurations, varying the lighting of the environment.

Foto
Foto

Part showcase, part laboratory, the DGA Showroom on Corso Monforte perfectly blends its exhibition soul with a desire to educate, embodying that mix of quality research, creativity and innovation which form the foundation of the company’s lighting concept.

Appointment
Request an appointment

Are you a professional? Does your project need evaluation and support?

We offer an exclusive service consisting in direct assistance and specialist consultancy.

Book an appointment